Hotel Marketing Ideas for 2010

Posted Sun, 05/16/2010 - 16:14 by bogdan
  1. 90% of purchasing decisions begin online (Forrester)
  2. If you spend your resources like everyone else, you’ll get results like everyone else. Breakthrough campaigns often require unusual approaches.
  3. Selling to your best guests is the best way to maximize profits. Setup systems for recognizing and rewarding these people.
  4. Include stunning visuals. People buy travel on emotion.
  5. Leverage social proof. Everyone likes what everyone likes.
  6. Use video to convey emotion or compelling visuals that are hard to show through written words
  7. The top 3 results on a search results page gets 79% of the clicks
  8. The conversation about you will go on with or without you. It’s better to be involved.
  9. Potential guests from abroad prefer information about your hotel in their own language… even if they speak English
  10. What is measured gets improved
Source: 
Hotel Marketing Strategies Blog
via: 
Hotel Marketing Strategies Blog